This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google analytics and how get the best from it as a tool, as well as Facebook analytics and Twitter insights. It's also been expanded to include exercises, new cases, references and bibliography for students and tutors using the book as a text.
Inhaltsverzeichnis
1. The Hub and Spoke Method 2. Reach, Engage, Activate and Nurture (REAN) 3. Key performance indicators (KPIs) 4. Planning a business case 5. Tools & Data 6. Segmentation & Persona's 7. Testing Persona's to improve conversion 8. Using Data & Telling stories 9. The Starting Point
