Subba Rao Changanti has a masters in business administration and over fifty-two years of experience in pharmaceutical marketing covering the whole gamut and all facets of the industry from selling to sales management, product management to heading the total marketing activity. His experience includes domestic and International marketing, and also Indian and multinational sectors. He also taught for a few years a course on Advertising and Brand Management at Gitam Institute of Foreign Trade (now part of Gitam University) at Visakhapatnam as an adjunct professor and also taught a course on Marketing at Jawaharlal Nehru Technological University (JNTU), Hyderabad as a visiting faculty. He lives in Hyderabad, and you can reach him at subbarao.chaganti@gmail.com Here is a list of his publications: Books Published: 1. Pharmaceutical Marketing in India: Concepts, Cases, Strategy 2. Game Plans for Post-Gatt Era: Action Agenda of Indian Pharmaceutical Industry 3. Compete or Forfeit: Strategies for Sustainable Competitive Advantage in Pharma Product Patents Era 4. Pharmaceutical Marketing in India for Today and Tomorrow - 25th Anniversary Edition 5. Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing
