This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.
Inhaltsverzeichnis
Problems: Corporate Problems. Procurement Problems. - The Vision: The Theory. Consequences of the Vision. - Possible Solutions: Why Procurement Marketing? . Decision Orientation. If-then Decisions. - The Procurement Marketing Solution: Situation Analysis. Need Analysis. Evaluating and Selecting Supply Markets. Supplier Evaluation. Supplier Negotiations. Procurement Process Handling. Information / Control.
