Understanding Children as Consumers

Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate

Introduction - David Marshall
PART ONE: CHILDREN AS CONSUMERS
Developing as Consumers - Valérie-Inées de la Ville and Valérie Tartas
Consumer Socialization in Families - Karin M Ekström
Methodological and Design Issues in Research with Children - Teresa Davis
PART TWO: ENCOUNTERING MARKETING
Children and the Market - Gary Cross
An American Historical Perspective
Children and Brands - Agnes Nairn
Children and Advertising - Brian Young
Children and Shopping - Julie Tinson and Clive Nancarrow
Children and Money - Christine Roland-Lévy
PART THREE: KIDS STUFF
Children and Food - David Marshall and Stephanie O Donohoe
Children and the Internet - Birgitte Tufte and Jeanette Rasmussen
Children and Fashion - Maria Piacentini
PART FOUR: LOOKING FORWARD
The Ethics of Marketing to Children - Sarah Todd
Children as Competent Consumers - Stephen Kline