Now in paperback-the Wall Street Journal bestseller that reveals the secrets behind Steve Job's legendary presentations, with a new introduction about his legacy.
Celebrating the inspiring life and vision of Apple's game-changing CEO, The Presentation Secrets of Steve Jobs has become the essential go-to guide for top-level executives, middle managers, organizational speakers, startup entrepreneurs, and pretty much anyone who needs to engage, persuade, and captivate an audience.
This is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that anyone can master. You'll learn how to take charge of a room, create an inspiring brand story, deliver unforgettable moments-and do it powerfully, effortlessly, and effectively.
Inhaltsverzeichnis
Acknowledgments vPreface viiIntroduction: How to Be Insanely Great in Front of Any Audience xiAct 1: Create The Story 1Scene1: Plan in Analog 3Scene 2: Answer the One Question That Matters Most 15Scene 3: Develop a Messianic Sense of Purpose 27Scene 4: Create Twitter-Like Headlines 39Scene 5: Draw a Road Map 49Scene 6: Introduce the Antagonist 63Scene 7: Reveal the Conquering Hero 75Intermission 1: Obey the Ten-Minute Rule 83Act 2: Deliver the Experience 85Scene 8: Channel Their Inner Zen 87Scene 9: Dress Up Your Numbers 105Scene 10: Use "Amazingly Zippy" Words 113Scene 11: Share the Stage 127Scene 12: Stage Your Presentation with Props 137Scene 13: Reveal a "Holy Shit" Moment 151Intermission 2: Schiller Learns from the Best 161Act 3: Refine and Rehearse 165Scene 14: Master Stage Presence 167Scene 15: Make it Look Effortless 179Scene 16: Wear the Appropriate Costume 195Scene 17: Toss the Script 199Scene 18: Have Fun 207Encore: One More Thing 215Postscript: Steve Jobs by the Book 219Notes 235Index 247
