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A situation paper on the caves in Mauritius

A SWOT analysis of the caves in Mauritius; the implications of developing the key ones as tourist attractions and an overview of the marketing aspect

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The first part of the project consists of the documentation of the cave resource, involving the location of recorded caves of Mauritius, the preparation of survey A to the public in general to test their knowledge on the caves, and the compilation of a database of pertinent information. Moreover, it includes the assessment of the various values of the caves and their importance. The second part of the project consists of a SWOT analysis of the significant chosen caves for tourist purpose. Indeed, information about the form and attributes of these caves has been gathered, along with observations on their use and potentials. This part includes the preparation of survey B to all the tour operators in Mauritius to see the implications of developing the significant caves as tourist attractions. The third part of the thesis covers an overview of the marketing aspect of such a project, including survey C to tourists in general to get an overview whether they would opt to visit caves, if they were given the alternative. In this respect, much emphasis has been laid on tourism which carries its load of peripheral activities along its path and this, in turn, creates multiplier effects.

Produktdetails

Erscheinungsdatum
03. Februar 2010
Sprache
englisch
Seitenanzahl
160
Autor/Autorin
Chanda Ghoorah
Verlag/Hersteller
Produktart
kartoniert
Gewicht
256 g
ISBN
9783639010114

Portrait

Chanda Ghoorah

is a young ambitious social development thinker who has participated in many prestigious forums revolving around social issues both locally and abroad; one of which is the World Economic Forum in January 2007 where she shared the same platform as Gordon Brown and Her Majesty Queen Rania of Jordan.

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