Evaluation of ZARA and H&M. Marketing Mix, PR, Corporate Finance Strategy and CSR

Academic Paper from the year 2021 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 6.0, , course: Global Logistics and Marketing, language: English, abstract: Logistics companies are constantly improving the way they manage their relationship within the business environment in various areas.

In this paper, I will compare and contrast how different companies manage these areas, particularly in Bahrain or the Gulf region in order to demonstrate an understanding of the process of management within a logistics and transport environment from a position of a junior manager entering the industry. I will also demonstrate an understanding of the role of management throughout different companies across changing industry modes by using relevant models to analyse the external environment and the role of information systems and technology in a logistics and transport environment industry modes.