Titel: Ethical Traceability and Communicating Food
Softcover reprint of hardcover 1st ed. 2008.
Herausgegeben von David Barling, Christian Coff, Michiel Korthals
22. November 2010 - kartoniert - 344 Seiten
The theme of this book evolved from the idea of linking three concepts around food: traceability, ethics and informed choice. We believe that the current devel- ment and implementation of traceability in the agri-food sector offers an interesting way not only of handling food safety but also of addressing and communicating ethical issues arising from current food production practices. Practices in the agri-food sector worry food consumers (as we all are, since we need to eat and drink to stay alive). But how can consumers act upon their concerns? Paradoxically, although consumers are bombarded with information on food - from the media, the food industry, food authorities, NGOs and interest groups - details about how foods are actually produced is often hard to find. Much of the infor- tion available is superficial, conflicting or partial, and it is hard for consumers seeking to mak e informed food choices to know which information to trust. The consumers we interviewed for this project felt that information about food products was withheld and manipulated. Traceability, which provides a record of the history and journey of a given food, and which is increasingly used in the food sector for legal and commercial reasons, has the potential to communicate a more authentic picture of how food is produced.
List of tables and figures
Ethical Traceability and Informed Food Choice
Introduction;The Emergence of traceability in the food chain;Traceability in contemporary food chains;Ethics, traceability and food;Consumers' ethical concerns;Informed food choice;The plan of the book;References.
Regulation, governance and narrative strategies of food traceability
The European Union and the regulation of food traceability: from risk management to informed choice?
EU governance and its review;U regulation of traceability;The reform of food safety regulation and food law in the EU: risk management and traceability as control;Food traceability as a relational tool for information, communication and participation;References.
Governing and governance in the agri-food sector and traceability
From governing to governance;Agri-food governance: the interaction of public and private forms Multi-level governance of food and agriculture;The international governance of agri-food traceability;Conclusion: the governance contexts for realizing ethical traceability;References.
Narrative strategies in food advertising
Introduction;Four possible narrative strategies of food advertising;Empirical research into narrative strategies used in Italian and Spanish journals;Narratives and advertising strategies;Implications of advertising strategies for ethical traceability;Conclusion;References.
Ethical Traceability in three food supply chains: case studies of Danish bacon, UK wheat-bread and Greek olive oil
Ethical traceability in the bacon supply chain
Introduction;The Danish pork chain;Danish bacon;Ethical concerns in the pork sector;Traceability and ethical traceability in the chain;Stakeholders' and consumers' response to ethical concerns;Communication in the chain;Discussion of findings;References.
Ethical traceability in the UK wheat-flour-bread chain
Introduction;Wheat into bread: overview of a mature, complex supply chain;Traceability in the chain, and its ethical dimensions;Perspectives on ethical concerns along the chain;Information and communication along the chain;Some conclusions for ethical traceability;References.
Traceability and ethical traceability in the Greek olive oil chain
Introduction;The Greek olive oil chain;Traceability and ethical traceability in the olive oil chain;Ethical concerns along the olive oil chain;Conclusions on traceability and on ethical traceability in the olive oil chain;References.
Ethical Traceability and its philosophical implications for civil society, market, state and democracy
Challenges of ethical traceability to the public-private divide
Introduction: the challenge of ethical traceability.Informed food choice;Seven approaches to public, private and civil society;Seven responses to ethical traceability;Situating informed food choice between public and private spheres;Conclusion;References.
Traceability of animal welfare: market or state, good or right?
Introduction;Concerns about animal welfare;Right and good;Animal ethics from comprehensive liberal perspectives;Animal ethics from a political liberal perspective: towards an overlapping consensus on how to treat animals;Conclusion;References.
Consumer rights to food ethical traceability
Inroduction;Some basic liberal distinctions;Traceability of food safety;Overlapping and non-overlapping food values;A cynical and constructive response to empowerment;Conclusion;References;
Ethical Traceability and Ethical Room for Manoeuvre
Introduction: the increase and dynamics of consumer concerns;hree types of consumer concerns;Multi-interpretable, conflicting ('dilemmatic') and dynamic character of consumer concerns;Ethical room for manoeuvre;ERM and ethical traceability;Three types of traceability;Types of ethical room for manoeuvre;Conclusion;References.
Interpreting Traceability: Improving the Democratic Quality of Traceability
'The trace', 'to trace' and 'traceability';Interpreting traceability;Conclusion;References.
Conclusions and outlook
Communicating ethical traceability
Introduction;Recent discussions on communication strategies;One-way information strategies;Participatory strategies;Implications for communicating ethical traceability;Conclusion;References.
Annex 1 Enabling consumer involvement through information and communication technologies (ICT)
Conclusions and Policy Options
Findings from the food supply chain case studies;Conclusions from philosophical investigations;Risks of implementing ethical traceability;Recommendations and policy options for Ethical Traceability;Ethical Traceability as a communication tool.
Two Political Speeches: Consumers' Informed Choice and Ethical Traceability
Consumers' Informed Choice
Food labelling;Food claims;Traceability;Animal welfare;
'Just deserts': Ethics, Quality and Traceability in EU Agricultural and Food Policy
Food quality;European Union's common agricultural policy;Organic farming and food production;Geographical indications.