The book is an advanced version of marketing management. The book defines what is product and Service and its characteristics, Levels of product, product life cycle and various types, patterns and advantages and disadvantages, new product development and stages or process, product line, Product mix and product portfolio as introduction. The readers will know about product positioning, Importance and Benefits of product positioning, the role of a product manager in now days, functions roles and responsibilities. Products and its classification. New product design and its challenges and solutions. Designing a colour, ways of colour design. Designing a shape, Designing a logo or symbol and designing a tag line. Will also understand about communication and process, key implementation of product communication. Developing advertising program and types of advertising program. Social media advertising. Increasing customer awareness. Creating and levels of customer awareness and product promotion. Lastly they will understand product evolution and taking feedback from customer and modifying after feed back with six stages.
