Network Marketing For Dummies covers everything you need to understand in the world of network marketing and how to be successful with it. Expert author, Zig Ziglar, discusses the difference between network marketing and multi-level marketing, who's getting involved in network marketing, secrets of the winners, getting started, and more. Find out how to build customers for life by developing an expert marketing plan, recruiting smart, and training. Discover the nitty-gritty information like taxes, legalese, and setting goals.
Inhaltsverzeichnis
Introduction 1
Part I: Why Network Marketing Works 9
Chapter 1: Don't Laugh - $100 Billion a Year Is Serious Business 11
Chapter 2: Coming of Age: The Future Belongs to Network Marketing 25
Chapter 3: Deciding Whether Network Marketing Will Work for You 39
Part II: Finding and Evaluating the Opportunities 53
Chapter 4: Investigating Before You Invest 55
Chapter 5: Evaluating Network Marketing Companies 67
Chapter 6: Evaluating a Company's Management Team 81
Chapter 7: Evaluating a Company's Products and Services 93
Chapter 8: Evaluating Your Opportunity to Earn Money 111
Part III: Signing Up and Setting Up for Success 133
Chapter 9: Organizing Your Business 135
Chapter 10: Knowing What to Do After You Sign Up 151
Chapter 11: Sponsoring, Training, and Motivating People in Your Downline 167
Part IV: Sales and Marketing Skills to Help You Build Your Business 181
Chapter 12: Know Thy Customer 183
Chapter 13: Determining a Customer's Value 193
Chapter 14: The Art of Prospecting 207
Chapter 15: When the Prospect Says Yes, You Shout "Hallelujah!" 223
Chapter 16: Deciding On the Best Ways to Attract Customers 239
Chapter 17: Marketing Activities 101 251
Chapter 18: "But I Don't Want to Be a Salesperson!" 269
Chapter 19: Taking Your Sales Skills to a Higher Level 283
Chapter 20: Creating Satisfied, Loyal Customers 295
Part V: The Part of Tens 309
Chapter 21: Ten Plus Two Resources for Network Marketers 311
Chapter 22: Ten Characteristics of Top Network Marketers 319
Chapter 23: Ten Business-Enhancing Ideas 327
Chapter 24: Ten Questions That You'll Probably Ask about Network Marketing 337
Chapter 25: Ten Ways to Get a Quick Start in Network Marketing 345
Appendix: Glossary of Terms 353
Index 359
