Gendersell

From a leading psychologist and expert on workplace communication comes a whole new approach to selling which will revolutionise the industry. GENDERSELL is the first and only book offering specific techniques to help salespeople increase their success, and profits, when selling to the opposite sex.

Contents

Acknowledgements

Introduction: It's Time to Raise the Bar for Sales Skills

Chapter 1. Customizing for Consumer Gender

Chapter 2. Adapting to Difference

Chapter 3. Men Influencing Women

Chapter 4. Women Influencing Men

Chapter 5. Establishing Rapport: Cold and Steely Versus Warm and Fuzzy

Chapter 6. Building and Bonding the Customer Connection

Chapter 7. Finding a Fit -- the Needs Assessment by Gender

Chapter 8. The Presentation Dance -- Everybody Does It Differently

Chapter 9. Hard Sell or Soft Close?

Chapter 10. Selling to Couples: Navigating the Battlefields

Epilogue: Gendersell Success

Bibliography

Index