Seminar paper from the year 2014 in the subject Communications - Intercultural Communication, grade: 1,7, AKAD University of Applied Sciences Stuttgart, course: ICC, language: English, abstract: The objective of this assignment is to describe Edward T. Hall's model of high- and low-context cultures and discuss the impact they have on cross-cultural business activities.
There is no better arena for observing culture and communication in action than business, where both reveal themselves in situations where there is much at stake and their resources are most needed. It is in business, a collaborative activity often taking place across global distances, where practices are shaped by deeply held cultural attitudes. One of the single most useful concepts for understanding cultural differences in business communication is Edward T. Hall s distinction of low-context and high-context cultures.
