Digital platforms have become the superstars in our economies. How do they work? This book on the economics of platforms incorporates important insights from economics over the last 20 years. It spells out rigorous and yet simple models on how platforms choose their strategies and uses real-world business cases as illustrations.
Inhaltsverzeichnis
Prologue; 1. Platforms: Definitions and Typology; 2. Ratings, Recommendations and the Use of Big Data; 3. An Economic Primer on Network Goods; 4. Growing a Platform; 5. Platform Pricing; 6. Platform Design; Epilogue.