Business consultant Robert Mano has given many business owners hope. Formally a president of a multi-million dollar company but more importantly a small business owner, he has revitalized businesses with an easily understood concept. Successful businesses use it; most do not realize they are doing it. Once you read "Thinking Beyond The Obvious," you will immediately grasp the simplicity of the concept and quickly recognize the driving factors of a successful business like never before.
You will have an epiphany. Simply said, you will have that, "wow!" "why didn't I think about that?" moment. You will see each business, including your own, through a completely different and savvy pair of eyes. It will be like taking off the blinders. Simple yes. Exciting, absolutely.
Inhaltsverzeichnis
Table of Contents:
Chapter One: Picking Tomatoes-My First Thinking Beyond The Obvious Moment
Thinking Beyond the Obvious Examples
Chapter Two: An Infected Workplace
Your Attitude
An Infected Workplace
Attitude Adjustment
Chapter Three: Are we there yet?
Creating Your Visions
Creating a Shared Vision
Chapter Four: “Me Too’s” Fail
Uniquely Positioning Your Business
A Rational Positioning
An Emotional Positioning
Creating your Unique Selling Proposition
Chapter Five: Marketing is Everything
Your Brand, the Lasting Impression
Integrated Marketing, Speaking With One Compelling Voice
Chapter Six: Is it “Mommy Clean”?
Your Customer Experience
Everyone is a Critic
Operations
Continuous Improvement
Marketing
Chapter Seven: Fruitful Employees
Management Must Lead the Way
Truly Listen to Your Employees
Communicate With Your Employees
Hire the Right Person
Recognize Fruitful Employees
Chapter Eight: Great-Grandmothers Do It Too.
Chapter Nine: A New Beginning
