"Compelling, comprehensive, compulsory. My favourite 'go to' textbook." Dr Richard Keith Wright, Senior Lecturer in Sport Events and Entrepreneurship, Auckland University of Technology, New Zealand
"Provides an excellent insight into the complex and dynamic event planning process which is so crucial for successful event managers." Dr Lucy Laville, Course Director, UK Centre for Events Management
"Essential reading for anyone wanting to build a career in our amazing events industry. The balance of real-world, contemporary case studies and insight with educational models truly represent the diverse, complex and thrilling world that is event management." Tim Collett, Managing Director, WRG, a division of the Creative Engagement Group, UK
"This incredibly detailed book is a conduit to success for future event managers." Amanda Edgcumbe, Founder and Director, Powwow Events
"This book is truer to the real world of event planning and management than any I used while studying or that I've come across in over 20 years of running events." Mark Breen, Director, Cuckoo Events and Safe Events (about a previous edition)
"This book is easy to follow for both event professionals and event management students alike. The authors have broken down the planning process into bite-size chunks that are easy to digest, and they offer great tips and reminders for anyone responsible for organizing an event." Emma Cartmell, CEO, CHS Group (about a previous edition)
"The great benefit of this book is that it works for students coming into the event management world; but also speaking as an industry professional, it is extremely useful when planning and managing an event, as it gives a step-by-step guide for every stage in the process." Rob Minto Managing Director The Onlii
