Learn to:
- Distinguish yourself with an authentic personal brand
- Cultivate your on-brand career by charting a roadmap to success
- Build a strong online identity to showcase your brand
- Evaluate and evolve your personal brand over time
Your go-to guide for creating and maintaining a personal trademark
Establishing a professional presence with a clear and concise image, reputation, and status is a must. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current endeavors, this guide provides the step-by-step information you need to develop your personal brand.
- The business of you -- get to know the authentic you, shape your identity, spot your target audience, and show the world who you are through your personal brand
- Get the word out -- communicate your brand online with strategic tips for setting up a website, becoming a blogger, and getting your brand connected on social media
- Make your mark -- fashion your image to match your personal brand, create your visual identity, focus on special populations, and build and nurture your network
- Know your niche -- find out how to differentiate your brand, craft your personal brand profile, identify your competitors, and write your unique story
- Be smart -- stay ahead of the curve and discover 10 easier-than-you-think ways you can unintentionally sink your brand
Open the book and find:
- Why personal branding is important
- How to craft a positive, unique brand image
- Case studies in personal branding success
- Ways to pinpoint your strengths
- How to let your personality shine
- Tips to align yourself with your target market
Inhaltsverzeichnis
Introduction 1
Part I: Why Is Personal Branding Important? 5
Chapter 1: Showing the World Who You Are 7
Chapter 2: Appreciating the Power of Branding 25
Chapter 3: Case Studies in Personal Branding Success 39
Part II: Knowing Your Brand 53
Chapter 4: Defining Who You Are 55
Chapter 5: Spotting Your Target Audience 87
Chapter 6: Knowing Your Niche - and Your Competitors 101
Chapter 7: Crafting Your Personal Brand Profile 113
Chapter 8: Writing Your Story 125
Part III: Communicating Your Brand with the World 139
Chapter 9: Branding Your Traditional Communication Tools 141
Chapter 10: Communicating Your Brand Online 161
Chapter 11: Planning Your Personal Brand Communications 195
Part IV: Controlling Your Brand Ecosystem 211
Chapter 12: Fashioning Your Image to Match Your Personal Brand 213
Chapter 13: Your Visual Identity: Making Your Mark on Your Brand Environment 233
Chapter 14: Focusing on Special Populations 251
Chapter 15: Building and Nurturing Your Network 271
Chapter 16: Personal Branding in the Workplace 287
Part V: The Part of Tens 305
Chapter 17: Ten Key Benefits of Personal Branding 307
Chapter 18: Ten Ways You Can Sink Your Brand 311
Chapter 19: Ten Ways to Demonstrate Your Brand 315
Chapter 20: Ten Things You Can Do to Continue to Build Your Brand 321
Index 325
