
The latest edition of the gold standard in introductory behavior analysis texts
In the newly revised second edition of An Introduction to Behavior Analysis, a team of experienced researchers delivers an engaging and comprehensive introduction to the theoretical fundamentals and applications of behavior analysis. The authors focus on practical issues encountered by practicing behavior analysts, including Pavlovian and operant learning, reinforcement and punishment, motivation and stimulus control, and other key concepts in the field.
The book clearly articulates and defends the philosophical assumptions and overarching goals of behavior analysis. It describes objective data collection, experimental methods, and data analysis in the context of modern psychology. You'll also find:
Perfect for students undertaking their first course in behavior analysis or behavior modification, An Introduction to Behavior Analysis is also a must-read for trainees pursuing certification through the Behavior Analysis Certification Board and for students of the applied psychological sciences.
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