A User's Guide to Business Analytics

Ayanendranath Basu earned his PhD in statistics from The Pennsylvania State University in 1991, under the guidance of late Professor Bruce. G. Lindsay. After spending four years at the Department of Mathematics, University of Texas at Austin, as an assistant professor, he joined the Indian Statistical Institute in 1995. Currently, Dr. Basu is a professor of the Interdisciplinary Statistical Research Unit (ISRU), ISI-Kolkata. His research interests lie mainly in the following areas: minimum distance inference, robust inference, multivariate analysis, and biostatistics.

Srabashi Basu earned her PhD in statistics from The Pennsylvania State University in 1992. After spending several years in University of Texas Health Science Center in San Antonio, she joined Indian Statistical Institute in 1995. Since 2006, Dr. Basu is working as an analytics specialist and independent consultant. She has extensive applied research publications to her credit. She also works as a corporate trainer in various areas of predictive analytics and machine learning. Dr. Basu has been an online instructor for Penn State Statistics World Campus courses since 2009. She also has developed online course materials in statistics, business analytics, R, and SAS.