David Stewart is a Senior Lecturer in the Victoria
Management School and has conducted courses for organizations such
as Saatchi & Saatchi, Ogilvy and Mather, Television New
Zealand, and the Electricity Corporation of New Zealand.
Michael Saren is Professor of Marketing at Leicester
University. He is a founding editor of the journal Marketing
Theory and co-author with David Ford of Marketing and
Managing Technology and co-editor of Rethinking
Marketing.