Fashioning Globalisation

Drastic changes in the career aspirations of women in the developed
world have resulted in a new, globalised market for off-the-peg
designer clothes created by independent artisans. This book reports
on a phenomenon that seems to exemplify the twin imperatives
of globalisation and female emancipation.

* A major conceptual contribution to the literatures on
globalisation, fashion and gender, analysing the ways in which
women's entry into the labour force over the past thirty
years in the developed world has underpinned new forms of
aestheticised production and consumption as well as the growth of
'work-style' businesses

* A vital contribution to the burgeoning literature on culture
and creative industries which often ignores the significant roles
taken by women as entrepreneurs and designers rather than mere
consumers

* Introduces fashion scholars and economic geographers to a
paradigmatic example of the new designer fashion industries
emerging in a range of countries not traditionally associated with
fashion

* Takes a fresh perspective on an industry in which Third World
garment workers have been the subject of exhaustive analysis but
first world women have been largely ignored