NeuroInvesting

Rewire your brain for investing success

As an investment advisor to high net worth individuals, Wai-Yee
Chen has spent years watching her clients make investment
decisions--some good decisions and some not-so-good decisions.
Though confronted by the same market variables, those clients often
make very different choices with very different results. Here, Chen
argues that it's usually not the data that affects investor
decision-making as much as the way investors themselves think. In
NeuroInvesting, Chen argues that investors can change the
way they think in order to change the way they invest. She presents
four elements that affect investor decision-making and reveals how
investors can rewire their brains to make better investing
decisions for better returns.

* Uses neuroscience to explain how successful investors think
different

* Written by an experienced investment advisor who works at one
of Australia's premier retail brokers

* Explains investing using real-world stories about investors
from an advisor's perspective

When it comes to investing, how you think has a huge impact on
how you make investing decisions. Based on the real science of how
people think, NeuroInvesting offers every investor a chance
to change the way they invest by changing the way they think.