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TheSilverMarketPhenomenon In the developed countries, the dominant factor in the next society will be something to which most people are only beginning to pay attention: the rapid growth in the older po- lation and the rapid shrinking of the younger generation. Peter F. Drucker The current shift in demographics aging and shrinking populations in many countries around the world presents a major challenge to companies and societies alike. As a matter of fact, this is true both for a number of industrialized nations as well as for certain emergingeconomies. However, even thoughthis crucial issue has recently started to attract the attention of scholars, business leaders, and politicians, research on the implications of the demographic change on businesses is still in its infancy. Most accounts of the so-called demographic problem deal, as the term already suggests, with the challenges and threats of the demographic development. These discussions feature, for example, the shrinking workforce, welfare effects, social con? icts, etc. At the same time, chances and opportunities are often neglected. The emergence of new markets, the potential for innovations, the integration of older people into jobs and work places, the joy of active aging, and their varied roles withinsociety arejust a fewexamplesofhowwhat at ? rst sight appearsto bea crisis could be turned into an opportunity. All in all, countries and industries are reacting very differently from still neglecting to proactively looking for and developing solutions.
Inhaltsverzeichnis
The Demographic Shift: Challenges, Chances, Perspectives. - Demographic Change and Economic Growth. - Talking Politics: Demographic Variables and Policy Measures in Japan. - The Silver Markets in Japan Through Regulatory Reform. - Matching Demand and Supply: Future Technologies for Active Ageing in Europe. - How Baby-Boomers in the United States Anticipate Their Aging Future: Implications for the Silver Market. - Japan s Demographic Changes, Social Implications, and Business Opportunities. - Innovation, Design and Product Development for the Silver Market. - Disabled Persons as Lead Users for Silver Market Customers. - Integration of the Elderly in the Design Process. - Universal Design Innovations for All Ages. - Transgenerational Design: A Heart Transplant for Housing. - Service Innovation: Towards Designing New Business Models for Aging Societies. - Marketing for the Silver Market. - Current Strategies in the Retail Industry for Best-Agers. - Silver Pricing: Satisfying Needs is Not Enough Balancing Value Delivery and Value Extraction is Key. - Macro-Structural Bases of Consumption in an Aging Low Birth-Rate Society. - Changing Consumer Values and Behavior in Japan: Adaptation of Keio Department Store Shinjuku. - Grey Power: Older Workers as Older Customers. - Older Consumers Customer Service Preferences. - Silver Advertising: Elderly People in Japanese TV Ads. - Advertising Agencies: The Most Calcified Part of the Process. - The Importance of Web 2. 0 to the 50-Plus. - Industry Challenges and Solutions. - The Business of Aging: Ten Successful Strategies for a Diverse Market. - The Discovery and Development of the Silver Market in Germany. - India: Emerging Opportunities in a Market in Transition. - Silver Markets and Business Customers: Opportunities for Industrial Markets? . - BusinessChances in Personal Transportation: Traffic Safety for Older Adults. - In-Vehicle Telematic Systems and the Older Driver. - Taking Advantage of Adversarial Demographic Changes to Innovate Your Own Business. - The Golden Opportunity of Silver Marketing: The Case of Housing and Financial Services. - Medical System Reforms and Medical Information Systems in Japan. - The End of Mass Media: Aging and the US Newspaper Industry. - Material Innovation in the Japanese Silver Market. - Potholes in the Road to Efficient Gerontechnology Use in Elderly Care Work. - Senior Educational Programs for Compensating Future Student Decline in German Universities. - Lessons Learned and the Challenges and Opportunities Ahead.
Produktdetails
Erscheinungsdatum
17. September 2008
Sprache
englisch
Seitenanzahl
506
Dateigröße
4,65 MB
Herausgegeben von
Florian Kohlbacher, Cornelius Herstatt
Verlag/Hersteller
Kopierschutz
mit Wasserzeichen versehen
Produktart
EBOOK
Dateiformat
PDF
ISBN
9783540753315
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Advance Praise
The Silver Market Phenomenon literally encapsulates the wisdom of the ages about the aged. What sets this book apart is the breadth of its geographic scope, informing readers of age-related trends around the globe from the perspective of world-class thinkers. From social theory to empirical evidence to practical applications, the Silver Market Phenomenon mines the collective wisdom of practitioners and academicians who bring rich and varied perspectives on the fallout from aging to the written page. If you're looking for the survey course on mature consumers, this is it!Laurel Kennedy, Founder, Age Lessons, LLC, Founding Member and President, International Mature Marketing Network, USA
People live longer and stay active. But what is marketing doing about it? Not enough, it seems. Therefore The Silver Market Phenomenon is timely and right on target. It is no coincidence that it emanates from Japan, a country that treats senior citizens with respect. But the scope of the book is global with authors from both the Eastern and Western hemispheres. My advice: Consult this seminal book at your next marketing strategy session!Dr. Evert Gummesson, Professor of Marketing and Management, Stockholm University School of Business, Sweden
This book is unique in terms of its positive and constructive attitude towards the ageing phenomena. It focuses on business opportunities of the demographic change by covering a broad spectrum of emerging areas. This breadth is one of the strengths of this book, as it is the first comprehensive and international publication on the business opportunities of demographic change. It skillfully articulates the unique aspects of the silver market and offers valuable insight and advice to academic scholars and practitioners alike.Dr. Fumio Kodama, Director and Professor, Research Center for Management of Technology, Graduate School of Engineering Management, Shibaura Institute of Technology, Japan
This is a unique book that covers a wide spectrum of topics and contains a wealth of information on the mature market in different parts of the globe. The book is a "must read" for those interested in the mature market and wish to understand their older customers. Dr. George P. Moschis, Professor of Marketing, Alfred Bernhardt Research Professor, and Director of the Center for Mature Consumer Studies, Georgia State University, USA
The silver economy offers enormous potential for our society, economically, on the labour market and as an enrichment and improvement in the lives of the elderly. Germany will be the first major European economy to bear the brunt of demographic change. In order to maximise in order to maximise the potential of the silver economy for consumers and suppliers, The Federal Ministry for Family Affairs, Senior Citizens, Women and Youth, together with The Federal Ministry for Economics and Technology have started an initiative called "Age as an Economic Factor".Dr. Ursula von der Leyen, German Minister for Family Affairs, Senior Citizens, Women and Youth
Demographics drives markets. The book fills a noticeable gap in the field of innovation, namely the dealing with opportunities created by the changing demographics of today's world. Featuring first-rate chapter authors, this book provides a valuable contribution to the marketer and product-developer interested in conceiving, developing and launching tomorrow's new products.Dr. Robert G. Cooper, Professor, McMaster University and President of the Product Development Institute, Canada
The Silver Market Phenomenon literally encapsulates the wisdom of the ages about the aged. What sets this book apart is the breadth of its geographic scope, informing readers of age-related trends around the globe from the perspective of world-class thinkers. From social theory to empirical evidence to practical applications, the Silver Market Phenomenon mines the collective wisdom of practitioners and academicians who bring rich and varied perspectives on the fallout from aging to the written page. If you're looking for the survey course on mature consumers, this is it!Laurel Kennedy, Founder, Age Lessons, LLC, Founding Member and President, International Mature Marketing Network, USA
People live longer and stay active. But what is marketing doing about it? Not enough, it seems. Therefore The Silver Market Phenomenon is timely and right on target. It is no coincidence that it emanates from Japan, a country that treats senior citizens with respect. But the scope of the book is global with authors from both the Eastern and Western hemispheres. My advice: Consult this seminal book at your next marketing strategy session!Dr. Evert Gummesson, Professor of Marketing and Management, Stockholm University School of Business, Sweden
This book is unique in terms of its positive and constructive attitude towards the ageing phenomena. It focuses on business opportunities of the demographic change by covering a broad spectrum of emerging areas. This breadth is one of the strengths of this book, as it is the first comprehensive and international publication on the business opportunities of demographic change. It skillfully articulates the unique aspects of the silver market and offers valuable insight and advice to academic scholars and practitioners alike.Dr. Fumio Kodama, Director and Professor, Research Center for Management of Technology, Graduate School of Engineering Management, Shibaura Institute of Technology, Japan
This is a unique book that covers a wide spectrum of topics and contains a wealth of information on the mature market in different parts of the globe. The book is a "must read" for those interested in the mature market and wish to understand their older customers. Dr. George P. Moschis, Professor of Marketing, Alfred Bernhardt Research Professor, and Director of the Center for Mature Consumer Studies, Georgia State University, USA
The silver economy offers enormous potential for our society, economically, on the labour market and as an enrichment and improvement in the lives of the elderly. Germany will be the first major European economy to bear the brunt of demographic change. In order to maximise in order to maximise the potential of the silver economy for consumers and suppliers, The Federal Ministry for Family Affairs, Senior Citizens, Women and Youth, together with The Federal Ministry for Economics and Technology have started an initiative called "Age as an Economic Factor".Dr. Ursula von der Leyen, German Minister for Family Affairs, Senior Citizens, Women and Youth
Demographics drives markets. The book fills a noticeable gap in the field of innovation, namely the dealing with opportunities created by the changing demographics of today's world. Featuring first-rate chapter authors, this book provides a valuable contribution to the marketer and product-developer interested in conceiving, developing and launching tomorrow's new products.Dr. Robert G. Cooper, Professor, McMaster University and President of the Product Development Institute, Canada
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