A look at metaphor and how it is used by politicians, from a political speechwriter. Lancaster finds that the same images reoccur repeatedly across the globe, crucially shaping and moulding the way we experience and view events.
Simon Lancaster is one of the world's top speechwriters and foremost experts on communication. He is a visiting lecturer at Henley Business School, Cass Business School and Cambridge University. He writes regular columns for Total Politics and The Guardian, as well as providing expert commentary for the BBC and Sky News. His 2016 'Speak Like a Leader' TEDx talk has had 2 million views
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