As business schools expand their entrepreneurship programs, it has become clear that the skills and mindset of an entrepreneur are highly valued. This new edition continues to focus on helping students develop entrepreneurial skills, whether they seek to become entrepreneurs or employees.
Inhaltsverzeichnis
Part I: Selecting The New Venture 1. What's Entrepreneurship About? Do You Want to Start Your Own Business? 2. New Venture Options: Do You Want to Start a New Business, Buy One, be a Franchisee, or a Corporate or Nonprofit Entrepreneur? 3. What Business? How do You Find Opportunities and Develop a Business Model? 4. How do You Assess the Chances of Venture Success? Feasibility Analysis and Protecting the Business Model Legally Part II: Planning The New Venture 5. Business Planning: What's Your Legal Form and Strategy? 6. The Marketing Plan: Who are Your Customers? 7. The Location and Layout Plan: What Facilities do You Need? 8. The Operations Plan: How Will You Make the Product? 9. The Human Resource Plan: How do You Develop the New Venture Team and Employees? 10. The Finance Plan: How Much Money do You Need? Part III: Financing And Controlling The New Venture 11. Sources of Funds: Where do You Get the Money? 12. Controls: How do You Keep the New Venture on Track?
