Sarah K Sawyer (Minneapolis, MN) has written for Betty Crocker, Pillsbury, and their affiliate brands. Based on working with those companies in their test-kitchens she has a unique insight into baking, writing about baking, and choosing recipes that are affordable, do-able, contain attainable ingredients and yield satisfying results. A freelance writer and copywriter, Sawyer has written numerous non-fiction books on a wide range of topics.