Do me a favor. Don't read this book. Because if you do, it could put all of us pundits and political consultants out of business. Allan Lichtman has some nerve, revealing our trade secrets to the great unwashed public. Including the biggest secret of all, which is that the presidential vote is simple, rational, and highly predictable. -- William Schneider, Political Analyst, CNN For generations, politicians, pundits, and poll-takers have been seeking their version of the Holy Grail-a surefire, guaranteed way to predict presidential elections well ahead of time. It may have been found in this book. -- David Broder If you're into American presidential politics, The Keys to the White House is a must, and fun, read. Toronto Sun Of the hundreds of books written about presidential elections, one of the best is Allan J. Lichtman's The Keys to the White House. Roll Call This is a must book for political junkies who want to answer one important question about any campaign: Who's going to win? Baltimore Sun Of the hundreds of books written about presidential elections, one of the best is Allan J. Lichtman's The Keys to the White House. Roll Call