The book examines the theories of co-opetition and follows this up with empirically based case studies as well as experimental evidence from the laboratory and will be of interest to those involved with strategic management.
Inhaltsverzeichnis
Introduction Part 1: Coopetition Strategy: Conceptual Development Part 2: Coopetition Strategy: Case-Based Inquiry Part 3: Coopetition Strategy: Experimental Evidence. Concluding Remarks