Corporate Branding in Logistics and Transportation

This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.

Introduction
Part I: Introduction to Branding in Logistics and Transport
Chapter 1. Corporate Branding in Logistics and Transport Sector: The Concept, History, Current and Future Trends
Emilia Van Yaroson, Katherine Baxter, Arnt Kyawt Ni
Chapter 2. The Role of Technology Advancement in Managing Business and Establishing Corporate Brand Image: Conception, Challenges and Commendation in Logistics and Transport Sector
Nor Aida Abdul Rahman, TC Melewar, Pantea Foroudi, and Suraksha Gupta
Chapter 3. Customer experience: A critical review and research agenda
Reza Marvi, DongMei Zha, Pantea Faroudi
PART II: Designing brand identity and developing brand image in the logistics and transportation industry via technology and innovation
Chapter 4. Corporate brand identity: Social media communication in Transportation industry
Maria Teresa Cuomo, Federico de Andreis, Cinzia Genovino and Debora Tortora
Chapter 5. Sustainability, Technology, and Strategic Corporate Branding for Halal Logistics
Mohamed Syazwan Ab Talib
Chapter 6. Landmarks in Road Access Wayfinding for Airport Branding
Nur Khairiel Anuar, Rohafiz Sabar
Chapter 7. Corporate branding in logistics: The state of the art and further trends
Fernando Mayor-Vitoria
Chapter 8. Halal-Logistics Value Creation (HLVC) on Micro, Small and Medium Enterprise (MSMEs) Halal Branding
Rohafiz Sabar, Nur Khairiel Anuar, Ahmad Shabudin Ariffin and Hasrul Hashom
Chapter 9. Does supply chain collaboration enhance MSMEs' brand image? A perspective from an emerging economy
Siti Norida Wahab and Abu Bakar Abdul Hamid
PART III: B2B brand strategy and reputation, Brand love
Chapter 10. Rebranding in the Airline companies after the pandemic: Implementation framework
Abebe Ejigu Alemu, Abdelsalam Adam Hamid
Chapter 11. Brand Stretching and Digitalization Strategy: A Case Study of a Low-Cost Carrier Airline on Surviving the COVID-19 Pandemic
Azahar Hamid, Rita Zaharah Wan Chik
Chapter 12. The Influence of Religious Beliefs On Islamic Brand Love, Happiness, And Intention to Travel: A Qualitative Approach
Waleed Yousef and Maisam Yousif