"Examines the life and ideas of Marshall McLuhan and helps us to understand the effects of media on us, with reference to our current age"--
Inhaltsverzeichnis
Introduction
1. A Biography
2. Understanding and Misunderstanding Media
3. Making History through Media
4. Rear-View Mirror Politics
5. Mother Goose and Peter Pan Executives
6. New Media Are Nature
7. The Divided Global Village
8. The Retrieval of the Book
9. The Electric Cave
10. Surviving the Apocalypse
Conclusion