Isaac Mashman is an American businessman, investor, podcast host, public speaker, and coffee addict, born in Jacksonville, Florida. In November 2021, he published Personal Branding: A Manifesto on Fame and Influence, which became Amazon's #1 New Release in Public Relations and a top 10 best-seller in the same category. Three years later, he returns with a fully expanded and revised second edition. As the founder of Mashman Consulting Group, a firm specializing in personal brand strategy for emerging and established public figures, Isaac is dedicated to defining this evolving field and setting the industry standard. He currently resides in Little Rock, Arkansas, with his fiancé e, their two dogs, and four well-fed cats.