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Guerrilla Marketing with Technology Unleashing the Full Potential of Your Small Business

Name: Guerrilla Marketing with Technology Unleashing the Full Potential of Your Small Business
Brand: Basic Books
Price: 21.99 EUR
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"Guerrilla Marketing with Technology" shows entrepreneurs how virtually every aspect of a small business can be enhanced through technology--from creating and distributing newsletters to staying a head of industry trends. Includes a Glossary of key terms, an IQ quiz, case examples of pioneering companies, and more.

Inhaltsverzeichnis

* The Unfair Advantage * The Virtual Guerrilla * Marketing Your Small Business * The Business of Customers * Zero to 60 in 30 Days * Saving Money by Saving Time * The Benefits of Collaboration * Mining the Treasures of the Internet * High-Tech/High-return Marketing * Resources

Produktdetails

Erscheinungsdatum

10. Oktober 1997

Sprache

englisch

Seitenanzahl

224

Autor/Autorin

Jay Conrad Levinson

Verlag/Hersteller

Basic Books

Produktart

kartoniert

Gewicht

313 g

Größe (L/B/H)

234/155/14 mm

ISBN

9780201328042

Portrait

Jay Conrad Levinson

Jay Conrad Levinson is chairman of Guerrilla Marketing International, a northern California-based consulting firm specializing in low-cost, high-impact marketing principles for small businesses. He is the publisher of The Guerrilla Marketing Newsletter and author of the bestselling marketing series of all time, including Guerrilla Marketing, Guerrilla Marketing Attack, and The Guerrilla Marketing Handbook.

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