This book provides a great insight to city tourism, both for practitioners and for academics. Written by an academic/practitioner, it sets the background and context to city tourism, but perhaps more importantly it illustrates its subject with up-to-date examples from across Europe. The end result is a very readable, informative and authoritative text.Professor David Airey, University of SurreyAn innovative 'cross-over' text, written with a sound academic footing - but from the practitioner's perspective and eye for the relevant. Heeley perceptively draws on his wealth of experience, incorporating an array of pertinent examples and case material to support, elaborate and illuminate his considered stance.Brian Wheeller, Associate Professor, Destination Management, NHTV, Breda University of Applied Sciences, the Netherlands & Adjunct Professor of Tourism, University of Tasmania, AustraliaInside City Tourism: A European Perspective is a comprehensive and innovative book that represents a valuable resource for students, academics and practitioners alike. Of particular appeal is its analysis of the subject through the use of up-to-date examples, revealing success stories, pitfalls, and examples of best practice from across Europe. This book offers a collection of theoretical discussions and practical case studies that is highly recommended.Ige Pirnar, Yasar University, Turkey in Tourism Planning & Development, Vol. 9, No. 2, 211-212, May 2012