John Sutton sets out a unified theory that encompasses two major approaches to studying market, while generating a series of novel predictions as to how markets evolve.
Inhaltsverzeichnis
Part 1 A bound to concentration: theory 1 - equilibrium configurations; technology and market structure; from theory to testing; natural experiments - the high-alpha industries; the low-alpha industries; scale, learning, and the unit size effect; not by technology alone...Part 2 The size distribution: an outline of the argument; in search of a benchmark; theory 2 - independent submarkets; testing the independent submarkets model. Part 3 Extensions and limitations: technology and market structure revisited; extensions and limitations 1 - learning effects; extensions and limitations 2 - networks and standards; a complex case; summing up.