Digital Marketing

Understanding the Digital Environment. - Big Data and Data Mining. - Data Quality. - Customer Analytics: Profiles, Personas, Personalization. - Monitoring Performance and Crushing the Numbers, KPIs. - Search Engine Optimization (SEO). - Click Analytics. - The Online Buying Process. - Checkout and Payment Options. - The e-commerce Website and Mobile App. - Information Architecture. - Building an Attractive Site Structure. - Mobile Interface Is All. - The Role of Influencers, Celebrity Endorsements, and Identifying Opinion Leaders. - Storytelling in Marketing. - Stealth Marketing on Social Media. - The Video-First World: How Everything Is Video and Evaluated in Seconds. - Why Music Matters in Digital Marketing. - Drafting the Storyline, Expected Emotions. - Embedding. - Real-Time Video Editing. - Social CRM. - Personal Branding. - Building Brands Online and Brand Identity. - Online Partnerships. - Omnichannel Marketing. - Gamification Strategies. - Cross-Selling and Upselling. - AI and Marketing Automation. - Geolocation of Visitors. - Dropshipping. - Browsing and Purchasing Online. - B2B Digital Marketing. - Impact on Employment. - The Evolution of PR and Communications in the Digital Age. - The Art and Science of Copywriting. - Ethics in Digital Marketing. - Banner and Native Advertising, Display Champaigns. - Digital Cultures. - Strategies and Business Models in Digital Marketing. - Cookies and Privacy Concerns. - Using Google Ads in Digital Marketing. - E-governance. - Social Networks and E-learning. - Digital Healthcare.