As we will demonstrate in this discussion, the phenomenon we identity as folklore permeates all society assisted by mass media; it is not ruled out as folklore simply because its bearers manipulate new instruments to fit the needs of modern consumers.
Inhaltsverzeichnis
INTRODUCTION
The Varient and the Folklorization Process in the Basic Forms of Narration: Marchen and Legend
Magic for Sale: Marchen and Legend in TV Advertising
Magic as a Mail-Order Commodity
Beauty, Wealth, and Power: Career Choices for Women in Folktales, Fairy Tales, and Modern Media
Tape-Recording Miracles for Everyday Living: The Ethnography of a Pentecostal Community
Letters to the Dead
Appendix: Sample Texts of In-Memoriam Advertisments
Notes
Bibliography
Index