Strategy in Context represents a pragmatic and novel approach to competitive strategy and strategic thinking. It makes use of numerous examples across the public and private sectors to demonstrate strategy from three dimensions-external context, internal context, and an organisation-specific context.
Inhaltsverzeichnis
1. Introducing the Strategy Concept, 2. Thinking Strategically and the 'Why' of Strategy, 3. Macro and Industry Contexts, 4. Industry Contexts - the 'where' of strategy, 5. The 'how' of Strategy: resources, capabilites and culture, 6. Protecting Resources and Capability Advantages, 7. Overcoming Inertia to Change Capabilities, 8. Organisational Learning, Ambidexterity and Strategic Innovation, 9. Making the Value Proposition a Viable Business Model, 10. The 'What' of Strategy: Viable and Valuable Strategic Alternatives, 11. Evaluating the 'What' of Strategy, 12. Strategic Contexts: When Specific Circumstances Matter
