This book contains a wealth of knowledge about how to really make money in business, and at the same time have a quality life and not be completely tied to your business 24 hours a day. My small business is quite profitable, and much to the surprise of most people I do not take incoming telephone calls, I do not accept incoming Email and I rarely have to return a phone call. I seldom see my two part-time employees, and I spend exactly 33 seconds a day in the office. Just long enough to drop an envelope on the desk, look at a few critical numbers that my assistant posts on the wall for me, and I'm gone, before anybody else gets to work.
Most small business owners are like I was when I first started in business. At first you are super energetic and all pumped up about your business, and the enthusiasm for what you are doing is contagious. People do business with you because of your enthusiasm. But eventually you become less and less enthusiastic because you get tired and worn down. Then your enthusiasm wanes. It becomes difficult to get excited about what you do.
This book is about taking the most important aspect of your business, the constant marketing of your business, and putting it on autopilot. Creating a system that will bring you a steady flow of new customers. Not just any customers, but the kind of customers you like. Not all customers are the same. Some are more fun to work with, and those are usually the ones that bring in the most profit. This book will teach you how to find a steady stream of the exact type of customer that you are looking for, without having to do any personal selling, or without having to add sales staff.
This book will also show you how to make the day to day operation of your business less dependent on you, so you can invest your time in discovering and implementing ways to make your business more profitable. It took me 28 years to discover the strategies that you will discover in this book. They are powerful and can forever change the way you think about your business.
Wishing you the best of success,
-Mike McGroarty
