"Offers a detailed history of Cape wine from the late nineteenth century to the present, exposing how race has shaped patterns of consumption through statistics, marketing and advertising materials. Considers how regulation of the industry arose, why it failed, and what the impact of this has been locally and globally"--
Inhaltsverzeichnis
Introduction. History through a wine glass: empire, slavery and microbes; 1. Contesting the moral high ground: overproduction and the temperance onslaught, 1880-1928; 2. 'South Africa calling the world': KWV regulation and the struggle over quality, 1924-1940; 3. Orchestrating a white wine revolution: merchants, farmers, co-operatives and consumers, c. 1940-1962; 4. De-racializing the liquor laws: temperance, wine and the consumption of race, 1928-1964; 5. Bureaucracy without the state: the KWV system and its discontents, 1962-1986; 6. Selling wine to the many: competition, branding and advertising, 1962-1986; 7. A perfect storm: deregulation and restructuring in the wine industry, 1985-2000; 8. The renaissance of South African wine: innovation, sustainability and empowerment Since the 1990s; 9. Terroirs, brands and competition: the emerging landscape of South African wine; Conclusion. The mutual entanglement of race and the vine.
