First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Inhaltsverzeichnis
Introduction, 1. The Status of Marketing in the UK Service Industries, 2. Problems Confronting UK Retailing Organisations, 3. An Empirical Overview of Marketing by Retailing Organisations, 4. The Status Quo of the Marketing Organisation in UK Retailing: A Neglected Phenomenon, 5. The Impact of New Technology on Services Marketing, 6. Customer Service in Retailing, 7. Retail Location at the Micro-Scale: Inventory and Prospect, 8. The Retail Park: Customer Usage and Perceptions of a Retailing Innovation, 9. Tenant Mix, Tenant Placement and Shopper Behaviour in a Planned Shopping Centre, 10. Elements of a Franchise: The Experiences of Established Firms, 11. Retail Buying in the United Kingdom, 12. A Comparison between Dutch and Gennan Retail Price Setting, 13. Shopping Motives, 14. Shopping Motives Constructionist Perspective, Further Reading, Notes on Contributors
