Professor Kecheng Liu is Director of the Informatics Research Centre, Henley Business School at Reading, UK. He is a leading figure in Organisational Semiotics with extensive research into information systems and business informatics over the past 20 years.
Dr Weizi Li is a lecturer in business informatics, University of Reading, UK. Since completing her PhD in applied semiotics in systems architecture for digital hospitals, her research has focussed on co-design methodology for business and IT systems