Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers-principally Coca-Cola and PepsiCo-into multibillion dollar industries with global recognition, distribution, and political power.
Inhaltsverzeichnis
Foreword (by Mark Bittman)
Introduction
What is soda and why should anyone care?
1) Sodas: the inside story
2) Soda drinkers: facts and figures
3) The sugar(s) problem
Sodas and health
4) Dietary advice: sugars and sugary drinks
5) The health issues: obesity, diabetes, and more
6) Advocating health: soda-free teeth
The soda industry and how it works
7) Meet Big Soda: an overview
8) Obesity: Big Soda's response
9) Marketing sugary drinks: four basic principles
Targeting children
10) Starting early: Marketing to infants, children, and teens
11) Advocating health: Ending soda marketing to kids
12) Advocating health: Getting sodas out of schools
13) Advocating health: Getting kids involved
Targeting minorities and the poor
14) Marketing to African- and Hispanic-Americans: a complicated story
15) Selling to the developing world
16) Advocating health: excluding sodas from SNAP
Playing softball: Recruiting allies, coopting critics
17) "Softball" marketing strategies: Corporate Social Responsibility
18) Investing in communities
19) Supporting worthy causes: health professionals and research
20) Recruiting public health leaders
Playing softball: Mitigating soda-induced environmental damage
21) Advocating sustainability: defending the environment
22) Advocating sustainability: protecting public water resources
Playing hardball: defending turf, attacking critics
23) Lobbying, campaign contributions, and the revolving door
24) Using public relations and front groups
Taking action: soda caps and taxes
25) Advocating health: capping soda portion sizes
26) Advocating health: taxing sugary drinks
27) Advocating for health and the environment: take action
Afterword (by Neal Baer)
Appendix I: the principal US groups advocating for healthier beverage choices
Appendix II: National, state, and local campaigns to reduce soda consumption: selected examples
Dr. Marion Nestle is the Paulette Goddard Professor in the Department of Nutrition, Food Studies, and Public Health and Professor of Sociology at New York University. Her degrees include a Ph.D. in molecular biology and an M.P.H. in public health nutrition, both from the University of California, Berkeley.
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