Sociopolitical Advocacy and the Role of Public Relations

This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication.
Bringing together a diverse group of scholars, this volume provides comprehensive conceptualizations and discussions of key constructs related to prosocial communication-including corporate social advocacy (CSA), corporate political advocacy (CPA), corporate racial responsibility (CRR), corporate social responsibility (CSR), and CEO activism-through perspectives grounded in public relations, marketing, and communication theory. The chapters examine theoretical underpinnings of sociopolitical advocacy to offer understanding of both normative and instrumental drivers of advocacy, relationship building, effective and ethical advocacy messaging, and how advocacy intersects with subdisciplines of public relations. With attention to current issues, the book also examines principles and concepts of advocacy and explains how they have been applied in research and practice in various organizational contexts to address how societal changes will impact sociopolitical advocacy research and practices in the future.
Offering both a strong introduction to topics for novices as well as a more advanced interrogation of sociopolitical advocacy for more knowledgeable readers, this book will appeal to advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields.
Chapters 1, 6, 9, and 13 of this book are freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC BY-NC-ND) 4.0 license.

Part 1. Foundations 1. Responsibility, Advocacy, and Activism: Explicating and Mapping Constructs; 2. A New Integrated Theoretical Model of Stakeholder Response to Corporate Social Advocacy; 3. Public Relations and the Art of Living Together: Corporate Social Advocacy as an Organizational Citizenship Responsibility in Democratic, Interdependent Societies; 4. Trickle Down and Out Effects of Leadership Communication: The Special Case of CEO Activism; 5. Corporate Racial Responsibility: Theory, Applications, and Extensions Part 2. Antecedents and Frameworks 6. Engaging Polarized Publics in Corporate Social Advocacy: A Deliberative-Agonistic Model of Dialogic Communication; 7. Navigating Corporate Social Advocacy: Organizational Dynamics and Challenges; 8. Authenticity in Corporate Social Advocacy; 9. Shaping Public Expectations: The Interplay of Individual, Organizational, and Social Determinants in Organizational Advocacy; 10. Messages that Move Us: Opportunities for Integrating Media Psychology and Public Relations in Corporate Social Advocacy Theory and Message Development Part 3. Applications Across the Field 11. Corporate Social Engagement Framework in a Fully Functioning Society: Businesses as Agents of Change via Principled Corporate Dissent; 12. A View from the Other Side: Advocacy and Nonprofit Communication; 13. When It Doesn't Go to Plan: Corporate Social Advocacy and Crisis Communication; 14. Exploring the Intersection of Social Media and Artificial Intelligence in Organizational Advocacy Practices