This new monograph presents a strategy concept for the development of the tourism and trade show industries in the Russian Far East, with due regard for the interests of all participants in the strategy process. The volume highlights the search for an effective strategic development strategy as one of the priorities of the socioeconomic development of the Far Eastern Federal District (FEFD), taking a scientific and economic approach that considers industry specifics.
To substantiate the strategic priorities of tourism development, the authors use applied methodology for assessing the tourist potential, employing an OTSW (opportunities-threats-strengths-weaknesses) analysis and methods for classifying and grouping regions. This study is aimed at solving a fundamental scientific problem: determining the strategies of priorities for spatial development of a macroregion in a broad direction, aimed at diversifying the economic structure of a region, using the Russian Far East as an example. Considerable attention in the study is paid to revealing the potential of foreign trade show industries as an effective organizational form of export support and the formation of strong brands awareness abroad.
The uniqueness and practical significance of the monograph lies in the fact that it formulates the theoretical and methodological foundations of strategizing the tourism industry and trade show industries based on the universal theory of strategy and the methodology of strategizing by Vladimir L. Kvint, foreign member of the Russian Academy of Sciences, but taking into account the industry specifics of the strategizing object. The work also presents a comprehensive analysis of the resource (natural and recreational, infrastructural, institutional, personnel, information) support for the development of tourism on the Russian Far East.
Devoted to strategic analysis of the economic and tourist potential of the microregion, this volume deeply analyzes global, national, regional, and industry trends, which allows us to determine the possibilities for further progressive development of the strategizing object.
Key features:
Discusses in detail the theory and methodology of tourism strategizing
Presents a comprehensive study of the tourism and trade show industries at the state level (Russian Federation) and at the level of separate macroregion (Russian Far East)
Explains the authors' methodology and econometric calculations of tourism potential of the region
Analyzes the tourism market along with portraits of tourists of the target markets
Inhaltsverzeichnis
Chapter 1. Strategic Analysis of the Economic and Tourist Potential of the Far Eastern Federal District 1.1. Theoretical and methodological basis of strategizing for the tourism and trade show industries 1.2. Socioeconomic position of the Far Eastern Federal District in the Russian economy 1.3. General characteristics of the tourism industry and exhibition and fair activities in the Russian Far East 1.4. Infrastructural support of the tourism industry in the Far Eastern Federal District Chapter 2. Global, National, and Regional Trends in the Development of Tourism and Exhibition and Fair Activities 2.1. Global trends 2.2. Industrial trends 2.3. National trends 2.4. Regional trends 2.5. Global trends of strategic branding 2.6. Strategic trends of exhibition industry development Chapter 3. Strategic Analysis of the Current Stage of Tourism Development in the Far Eastern Regions of Russia 3.1. Strategic analysis of the regulatory framework of tourism development in the Russian Far East regions 3.2. Primorsky Krai 3.3. Khabarovsk Krai 3.3. Kamchatka Krai 3.4. Sakhalin Oblast 3.5. Republic of Buryatia 3.6. Zabaykalsky Krai 3.7. Amur Oblast 3.8. The Jewish Autonomous Oblast 3.9. Magadan Oblast 3.10. Chukotka Autonomous Okrug 3.11. Republic of Sakha (Yakutia) Chapter 4. Transboundariness as a Strategic Factor in Tourism Development of the Far Eastern Federal District 4.1. Strategic analysis of the Chinese tourists' values 4.2. Frontier position as a competitive advantage of the territory development Chapter 5. Strategic Characteristics of the Brands of the Far Eastern Federal District and Elements of Marketing and Promotion of Destinations, Goods, and Services of the Far Eastern Federal District to Foreign Markets 5.1. Strategic branding practices 5.2. Trade show industry as a strategic direction of the Russian Far East economy diversification Chapter 6. Concept of the Tourism and Trade Show Industry Strategy in the Far Eastern Federal District 6.1. Conceptualization of the Mission 6.2. Conceptualization of the Vision 6.3. Strategic priority areas for the tourism and trade show industries of the Russian Far East 6.4. Strategic priorities of developing island territories and the Amur River regions of the Russian Far East Conclusion
