Sport as a Business

Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization

INTRODUCTION Sport as Business: International, Professional and Commercial Aspects; H. Dolles & S. Söderman PART I: SPORT CONSUMERS PERSPECTIVE 'As American as mom, apple pie and Dutch soccer?' The team identification of foreign Ajax F. C. supporters; A. K. Kerr , N. F. Smith & A. Anderson Decision-making styles in purchasing sport products: An international comparison between American and Korean college students; S. Bae Travel time elasticities in recreational sports: Empirical findings for the professionalization in sports facility management; T. Pawlowski , C. Breuer & P. Wicker PART II: SPORT EVENTS AND SPORT FACILITIES Perceptions of the impacts of major commercial sport event; C. Auld , K. M. Lloyd & J. Rieck Gender, race, and nationality: An examination of print media coverage of the 2006 Winter Olympics; A. N. Eagleman & E. L. McNary Valorisation of sports facilities: A representation of the global value; B. Augé , A. Pedenon & A. Vernhet PART III: SPORT ORGANIZATIONS AND GOVERNANCE Sports organizations, professionalisation and organizational conflict: A review of the literature; J. Schulz International and professional dimensions of National Governing Bodies: Insights from the Gaelic Athletic Association; A. Bourke The role of the central broker and its influence on effectiveness in an intentionally created sports professionalisation network; S. Martin , M. Benson-Rea & N. Palakshappa Business ecosystem co-evolution: The Ultimate Fighting Championships; S. Ford & C. Kerr Learning from failure: Is Major League Soccer repeating the mistakes of the North American Soccer League? ; J. D. Francis Learning from success: Implementing a professional football league in Japan; H. Dolles & S. Söderman