Allen Iverson played for fourteen seasons in the NBA, during which he was Rookie of the Year, MVP, and eleven-time All Star. He was inducted into the Naismith Memorial Basketball Hall of Fame in 2016. In 2021, Iverson was selected to be part of the "NBA 75," a group of the seventy-five most important players in the league’s first seventy-five years, thus cementing his status as one of the sport’s best players. Know equally for his aggressive, fast play style and groundbreaking integration of fashion and self-expression into sports, Iverson helped to usher in the age of hyper-individualistic sports personalities and shaped American culture in the late 1990s and early 2000s. Iverson has had a career-long partnership with Reebok, for whom he now serves as Vice President of Basketball.