Alyssa Kuchta is the founder and designer of f. y. b (Follow Your Bliss) jewelry. Follow Your bliss’ s focus and mission is to empower women and foster a positive female community through mentorship, resume building, and networking. Sayings like “ follow your bliss, ” “ live passionately, ” and “ dance in the direction of your dreams” are at heart of the collection, with each piece of jewelry carrying a unique meaning and message to inspire women at any stage of life.