Tourism in Japan

Tourism in Japan: An Ethno-Semiotic Analysis is an interesting work on tourism in Japan from a sociological perspective. It is a welcome addition to tourism literature as little has been written about tourism in Japan and this work sheds light on many fascinating aspects of tourism in the country. The volume will benefit both students of tourism studies and the general public who wish to have a better understanding of Japan as a tourist destination. It will long be remembered for its unique contribution to the literature.Professor Kaye Chon, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong