DAVID PARMENTER has spent the last twenty years of his working life leading organizations, that will listen, to remove the shackles of broken bureaucratic management practices. He has written more books and published papers on KPIs than any other author and is driven by his vision "To change how leading organizations, around the world, measure and manage performance ? by 2030". He has delivered workshops to thousands of attendees in 32 countries. He has worked for Ernst & Young, BP Oil Ltd, Arthur Andersen, and PricewaterhouseCoopers, and is a fellow of the Institute of Chartered Accountants in England and Wales. He is a regular writer for professional and business journals. He is also the author of The Financial Controller and CFO's Toolkit, Third Edition, Key Performance Indicators for Government and Non-Profit Agencies, and The Leading-Edge Manager's Guide to Success (all from Wiley). He can be contacted via parmenter@waymark. co. nz or +64 4 499 0007. His website, www. davidparmenter. com, contains many toolkits, articles, and freeware that will be useful to readers. Front cover illustration: The origin of all measures should be the critical success factors.