Exploring Omnichannel Retailing

Exploring Omnichannel Retailing: common expectations and diverse reality. - Crafting an Omnichannel Strategy: Identifying Sources of Competitive Advantage and Implementation Barriers. - Implementation of omnichannel strategy in the US retail - evolutionary approach. - Does service quality perception in omnichannel retailing matter? A systematic review and agenda for future research. - Drivers for Channel Integration and Omnichannel Strategy: Evidence from the Leading Grocery Retailer in Turkey. - Development of omnichannel in India - retail landscape, drivers and challenges. - The Development of Digital Distribution Channels in Poland s Retail Pharmaceutical Market. - The use of mobile technologies in physical stores: the case of fashion retailing. - Futurising the physical store in the Omnichannel retail environment. - Retail promotional communication: the comparative effectiveness of print versus online. - A framework for omnichannel differentiation strategy. Integrating the information delivery and product fulfilment requirements. - Last mile framework for omnichannel retailing. Delivery from the customer perspective.