"An engaging account of Mormonism's 50-year journey out of the wilderness. J. B. Haws presents a lively story of a modern church's transition from 'building bunkers to bridges.' Thorough and judicious." --Terryl Givens, Professor of Literature and Religion and James A. Bostwick Professor of English, University of Richmond"The Mormon image in the American mind is, as J. B. Haws so eloquently demonstrates, an ever-moving target ranging from hostility, to invisibility, to grudging acceptance, to Broadway musicals. Of particular interest and value is Haws's careful nuancing of the image of Mormonism as refracted through the presidential campaigns of Mitt Romney. This smart, provocative book invites a wide and attentive readership." --Harry S. Stout, Jonathan Edwards Professor of American Religious History, Yale University "The Mormon Image in the American Mind breaks new ground in the fields of American religious history and Mormon studies. J. B. Haws has done remarkable historical spadework to uncover and overturn new sources and unconventional evidence to tell the recent story of the Mormon experience in America. A gifted writer, Haws helps connect and reconnect stories that have not been told or need retelling." --Reid L. Neilson, Managing Director, LDS Church History Department